Tuesday, July 29, 2008

Thing #14 Technorati and Tagging

I find tagging interesting. As a consumer of 2.0 tools and online products, I'm concerned. Why? Because tagging allows businesses to identify consumers.

Each occupation has its own specialized vocabulary or buzzwords. Many of us, at least some of the time, are online looking for articles, products, websites, etc. that are work related. In using open source tools, we will, more often then not, tag something using a work related buzzword. In doing this, we allow ourselves to be tagged by retailers. While initially they don't have specific personal information, they will eventually get it. Because of tagging and sharing we are becoming "easy-to-identify" communities.

Although this could be seen as a downside, there are upsides to these tools and Technorati has some. Technorati allows visitors via blogs to obtain quality information. It has a blog rating system. It has blogs with limited and high authority. Also, when searching for a blog, you can use tags to a narrow or a broaden your search. This can be done in looking for a blog, within a posting, using a tag from a post, etc.

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